The Cloudcast

WhyQ vs. It is what it is

Massive Studios

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0:00 | 24:01

Tech CEOs are making bold proclamations, from WhyQ to It is what it is. How will companies navigate this spectrum as they seek innovation, accountability and profitability throughout 2025? 

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WHEN DOES WHY BECOME IT IS WHAT IT IS? 

  • Communicating is difficult, especially as the company grows in size (or is remote)
  • Communicating change is difficult, even when communication channels are strong
  • Outside of finance, tech tends to pay at the high end of salaries and perks
  • We’re in an interesting time of challenging economics and pressure from AI 
  • Perks are difficult to pull back, because business success isn’t evenly rewarded
  • Why is positioned as open culture, or strategy, but it’s also about day-to-day behavior
  • It is what it is a decision, but it’s also accountability and continued viability
  • Most leaders are going to have to manage between Why and It is what it is in 2025
  • Most workers are going to have to work between Why and It is what it is in 2025


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